TVC Group has won an integrated brief to launch BeatOrbit, a new immersive communal drumming experience in London.
As the brainchild of Hungarian entrepreneurs Laszlo Budai and Attila Nagy - formerly of HintHint, London's first escape room - BeatOrbit combines concert-grade audio with 360-degree panorama projections from four Camden-based music studios.
Budai and Nagy recognise the physical and mental benefits of drumming; how it can help to releasing positive energy while giving the body an energetic workout so the session taps into this premise.
TVC has been briefed to build a new indoor entertainment category, which will be due to launch in October.
BeatOrbit spokesperson Attila Nagy said:“We’re on a mission to awaken people’s ancient rhythm skills – it’s an instinct we all carry inside from drumming around the fire eons ago so it doesn’t require any special musical talent.
“We have huge ambitions for BeatOrbit as we introduce this unique sensorial experience to London, and we need to build brand awareness as quickly as possible. We’re confident TVC can help support our ambitious plans.”
Nastasia Feniou, TVC Group's digital director, added: “We’re excited to be working on such a unique wellbeing activity that helps people switch off and escape from everyday life."
BeatOrbit is currently listed as seventh on TripAdvisor's Fun Activities & Games in London listing with nearly 100 five star reviews.