Stefan Bardega has resumed the role of chief executive of iProspect UK, following the departure of Jack Swayne.
Bardega had previously served in the role for two years. But in January he was promoted to the broader role of EMEA president, which saw Swayne take on the top regional job.
However, with the departure of Swayne, Bargega will now add to his EMEA responsibilities with the expanded remit taking effect from September.
Bardega said the UK business has always been “a hub of innovation and best practice” and he was “excited to be working closely with the UK teams again and look forward building the next platform for growth.”
He will report to Matthew Platts, executive director for media and performance for Dentsu Aegis Network UK & Ireland.
Euan Jarvie, chief executive for Dentsu Aegis Network UK & Ireland said: “Stefan has proven in his previous spell at helm of iProspect UK – and indeed throughout his career – his know-how in harnessing the latest digital techniques to deliver business results for clients. He’s a real industry heavyweight and bringing him back to the UK business, alongside his EMEA role, will ensure it remains a leader not just in our wider market but as an example of best practice for the EMEA region.”