A Malaysia radio station has taken aim at a Netflix documentary called Street Food, which focused on street food in the Asia Pacific, but excluded Malaysia, with a new campaign.
The campaign by BFM 89.9 wants to unite Malaysians for their love of the country’s food and to “correct the glaring mistake” of featuring Malaysia’s neighbouts like Singapore and Indonesia, but leaving out the country.
The documentary began streaming on Netflix on April 26 and aside from Singapore and Indonesia, featured street food from countries like Thailand, Japan, India, Taiwan, Vietnam and the Philippines.
Created by independent advertising agency Fishermen and called #BersatuForMakan (Unite for Food), the campaign is also timed for the upcoming Malaysia’s National Day and Malaysia Day celebrations.
The campaign also includes a petition to get Netflix to run the campaign’s video as part of its Street Food series. So far, the petition has garnered close to 8,000 signatures, including signatures from brands like McDonald’s.
“BFM is known to encourage discourse and push boundaries. So, when this came up, it was important for us to not take it lying down,” said Meera Sivasothy, the general manager of BFM.
“We need, for once, to take the initiative to shout about our culturally rich and diverse food that reflects who we are as a nation. So, let us #BersatuforMakan, while staying true to our love for food.”