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The Drum Awards Advertising Programmatic

Finalists revealed for The Drum Digital Advertising Awards APAC 2019


By Dani Gibson, Senior Writer

August 27, 2019 | 5 min read

In the modern world, every business needs to be able to navigate their way through the digital minefield and produce work that gets cut through and results, which is why The Drum Digital Advertising Awards were created – to unearth the talented individuals, teams, products and services that are making the biggest difference in this sector.


Finalists revealed for The Drum Digital Advertising Awards APAC 2019

The judging day for 2019 has come and gone and we can now reveal the hopeful finalists for this year’s awards.

From the submissions, judges saw how brands and agencies are using technology to drive innovation and create a differentiator in their advertising approach.

“The most interesting entries used technology to create a new application to answer a business, marketing or customer issue,” expressed, Pippa Berlocher, managing director, DWA, A Merkle Company. “I think we’ll see much more of that and an incredible sophistication of it over the next 12 – 24 months. It’s hugely exciting to see where the industry takes this – the possibilities are endless.”

One category that created a discussion with the judging panel was Most Effective Programmatic Media Partnership.

“Programmatic is obviously a still a relatively new space (sort of) and it was incredibly interesting how agencies and brands were creatively using this medium to reach and generate interest from their audience,” explained Berlocher. “This category had the most technology integration, was the most creative and the most sophisticated from a digital standpoint.”

The finalists for Most Effective Programmatic Media Partnership are:


Adzymic, Havas Media for FairPrice On, Cadreon Malaysia for KFC Malaysia and Mindshare Indonesia for Unilever.


Mindshare Indonesia for Unilever, Omnicom Media Group for SC Johnson-Raid and The Trade Desk and OMD NZ

Another category that stood out among the panel was Best SEO Campaign. Ranji David, director, APAC of marketing services, World Federation of Advertisers said: “SEO really is business-critical for brands for so many good reasons, and while it might not be the sexiest thing to shout about – it does take some killer smarts to deliver great SEO strategy and if that isn’t attractive I don’t know what is.”

The nominees for Best SEO Campaign are: iProspect Taiwan for La Roche-Posay Taiwan, L’Oréal S.A., RED2 DIGITAL for Marina Bay Sands and SearchGuru for Cigna Hong Kong.

A decision was made by the judging panel to split the Best Overall Technology for Programmatic Trading into two categories as they felt that the submissions had strong entries from both buy-side and sell-side.

Nominees for Best Sell-side Technology for Programmatic Trading are: Publift and Telaria.

And the finalists for Best Buy-side Technology for Programmatic Trading are: Adzymic, Amobee, dataxu, The Trade Desk, CtrlShift and Xaxis Asia Pacific.

To see the full list of nominees, click here. Tickets can now be purchased for the awards show on October 4 at the JW Marriott South Beach, Singapore.

Sponsors of these awards are Telaria, Unruly, Open X, AppNexus and AdColony.

The Drum Awards Advertising Programmatic

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