In the modern world, every business needs to be able to navigate their way through the digital minefield and produce work that gets cut through and results, which is why The Drum Digital Advertising Awards were created – to unearth the talented individuals, teams, products and services that are making the biggest difference in this sector.
The judging day for 2019 has come and gone and we can now reveal the hopeful finalists for this year’s awards.
From the submissions, judges saw how brands and agencies are using technology to drive innovation and create a differentiator in their advertising approach.
“The most interesting entries used technology to create a new application to answer a business, marketing or customer issue,” expressed, Pippa Berlocher, managing director, DWA, A Merkle Company. “I think we’ll see much more of that and an incredible sophistication of it over the next 12 – 24 months. It’s hugely exciting to see where the industry takes this – the possibilities are endless.”
One category that created a discussion with the judging panel was Most Effective Programmatic Media Partnership.
“Programmatic is obviously a still a relatively new space (sort of) and it was incredibly interesting how agencies and brands were creatively using this medium to reach and generate interest from their audience,” explained Berlocher. “This category had the most technology integration, was the most creative and the most sophisticated from a digital standpoint.”
The finalists for Most Effective Programmatic Media Partnership are:
Another category that stood out among the panel was Best SEO Campaign. Ranji David, director, APAC of marketing services, World Federation of Advertisers said: “SEO really is business-critical for brands for so many good reasons, and while it might not be the sexiest thing to shout about – it does take some killer smarts to deliver great SEO strategy and if that isn’t attractive I don’t know what is.”
A decision was made by the judging panel to split the Best Overall Technology for Programmatic Trading into two categories as they felt that the submissions had strong entries from both buy-side and sell-side.
Sponsors of these awards are Telaria, Unruly, Open X, AppNexus and AdColony.