Creative Work of the Week: Vans celebrates the punk aesthetic in global campaign
Punk is definitely not dead, and Vans is celebrating the punk aesthetic with its ‘Spirit of DIY’ campaign that features bands and artists from around the globe.
The 'Do-It-Yourself' (DIY) nature of the hardcore punk movement began in the late 1970s and birthed a global community of artists, musicians, and fans that uphold the DIY ethos, where creators take matters into their own hands to express themselves through art and music.
To provide a glimpse into that community, Vans' ‘Spirit of DIY’ features ambassadors of DIY culture from around the world who are making things happen and influencing the communities around them, holding true to the brand’s ‘Off the Wall’ tagline.
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Brand ambassadors include Skate Society Soweto, The Diders, Revolback, and Culture Abuse who embody the true meaning of DIY.
Vans will also host global activations with DIY moments and workshops to not only commemorate artists and musicians who’ve stood in line with the DIY movement, but to invite newcomers who haven’t had a place to bring their special form of expression to a broader audience.
For its celebration of a still-thriving sub-culture, The Drum’s readers voted the campaign the Creative Work of the Week.
Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.
See the work by clicking on the Creative Works box below.