Beattie has confirmed it is to merge with Belfast-based PR agency Serious in a move which could create 20 new jobs within six months.
The combined entity will be named Beattie Ireland and offer island-wide integrated communications services managed from the current Serious Belfast base and a new office in Dublin.
First established in 2007, Serious specialises in B2B and reputation management via a variety of creative, social, digital and PR campaigns but will now lose its separate identity to operate under the better established Beattie brand.
Beattie chief executive Laurna Woods said: “This is our second joint venture. Our first was setting up Beattie Tartan in Canada where, in only two years, we have gone from one office in Victoria to six including Calgary and Toronto. We have similarly ambitious plans for Beattie Ireland.”
Serious founder David McCavery will continue to lead the Irish business at the helm of Beattie Ireland with an aggressive growth drive said to be his top priority.
“We aim to create six new posts in Dublin and Belfast within six months of launch and then a further 14 roles over the next three years to bring our total number of Irish-based employees to 26," added McCavery.
Based in London Beattie currently employs 130 people globally including offices in Victoria, Vancouver and Toronto, with Beattie Ireland set to be formally launched on 1 October.