Advertising

Unmasking the ad-villain: transparency in adtech

By Madi Bruce | Writer

Adobe

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August 27, 2019 | 3 min read

Are you working your ad spend hard enough? Can you recognise fraudulent traffic? And do you know just how ad fraud is damaging the advertising space? Any and every marketer should be wary of ad fraud in today’s digital climate. The Drum, in partnership with Adobe, is on hand with a Drumcast that will showcase how technology can empower your brand to combat ad fraud and get the biggest bang for its advertising buck.

Transparency in ad tech is sadly not a reality for many industries. Join Connor Wilkinson, account manager at Adobe Advertising Cloud, to understand how some of today’s leading brands are interrupting the steady flow of fraudulent advertising by combatting a “murky at best, fraudulent at worst” media supply chain with true transparency for everyone in the eco system.

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Combatting ad fraud in adtech

Combatting ad fraud in adtech

In an age of automation and a digital reign over the media supply chain, brands are losing autonomy over how their ad spend is being distributed. Marketers are hard pressed to prove ROI on advertising spends across the business-scape; creating an environment that’s transparent and an accurate representation of just how effective your ads are is essential to your business and your team. Take that step towards transparency today.

Join Wilkinson in partnership with The Drum on September 10, 2019 for Transparency in Ad Tech. We can combat ad fraud together. Register your interest today.

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