Below the Line

The Ad Council and Fema team to help kids be ‘Prepared, Not Scared’ for disasters

By Kyle O'Brien | Creative Works Editor

The Ad Council


Creative Works article

August 27, 2019 | 3 min read

As the US heads into hurricane season, the Federal Emergency Management Agency (Fema) and the Ad Council are helping children and teens to get ready for potential emergencies and disasters in advance of National Preparedness Month in September.

Sporting the tagline ‘Prepared, Not Scared,’ a series of PSAs encourage parents, teachers, and caregivers to visit so they can teach young people what to do when a crisis occurs, and how to take preparedness actions together.

“Imagine you are at work or at home and your child is at school or on a playdate when a disaster strikes. Do they know what to do if you are not around?” asked acting Fema administrator, Pete Gaynor. “It is important to have these conversations now and prepare ahead of time to be ready for the unexpected.”

Prepared, Not Scared

Prepared, Not Scared by Fema and the Ad Council

Production partner Newfangled Studios created pro bono TV, digital and out-of-home ads addressing the different regions of the country. In addition, Fema is also teaming up with Sony Pictures on its upcoming film, Zombieland: Double Tap to promote the crucial message of emergency preparedness.

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“Emergency preparedness should be top of mind for every American,” says chief campaign development officer, Michelle Hillman. “For families with kids in the home, it’s especially important. This campaign will continue to empower families to have peace-of-mind knowing their children know what to do in case of a disaster.”

Each week of National Preparedness Month, the campaign will emphasize a unique aspect of preparedness, including saving early for disaster costs, making plans to prepare for disasters, teaching youth to prepare for disasters and getting involved in community preparedness.

The PSAs are in both English and Spanish.

See the work by clicking on the Creative Works box below.

Prepared, Not Scared by The Ad Council & Newfangled Studios

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