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Vice Media Advertising People on the Move

Virtue appoints new global leadership team


By Kyle O'Brien, Creative Works Editor

August 26, 2019 | 4 min read

Virtue, the agency born from Vice, announced its new global leadership team, with the hiring of Rob Newlan as global president, Krystle Watler as managing director, North America, and Simon Mogren, executive creative director, US.

Virtue Global Leadership

Rob Newlan, Krystle Walter, Simon Mogren

Newlan joined Virtue in June of 2017 as chief executive overseeing the organization across the EMEA region, and more recently the agency’s international offices in Asia as well, after a career at Diageo, Coca-Cola and Facebook. Under his leadership, he has launched Virtue across the markets outside of North America. Seeing strong growth, the regions have recently won new clients, including Puma, Pandora, Topshop, Budweiser and Footlocker. In his new role Newlan will oversee Virtue’s 21 offices across the globe, adding the Latin America and North America regions to his scope.

“Virtue’s global potential knows no bounds,” said Newlan in a release. “What we’ve seen the agency and its talent achieve in the past couple of years has been remarkable. From our growing APAC presence, to the fearless creativity in EMEA, to the inspiring portfolio of work from the Americas, I’m truly honored to be leading this team as we continue to build upon this current momentum.”

Watler, who has served as Virtue’s senior vice-president and head of business development in North America, has helped the agency grow across the region bringing on new clients including Beats by Dre, Indeed, Target, Urban Decay, AT&T and many more. As Managing Director, she will oversee all agency operations across its Brooklyn, Los Angeles, Austin and Toronto offices.

“The past couple of years at Virtue have been the most exciting and rewarding years of my career to-date,” said Watler. “Since joining, we began forming the agency’s strong foundation, establishing its brand identity, and positioning within the industry.”

A new addition to the team is Mogren, who joins Virtue with almost 20 years of experience as a creative and innovation leader in the industry. As executive creative director, he will oversee the creative output from Virtue’s Brooklyn, Los Angeles, and Austin offices. Mogren has spent time at agencies in various markets including DDB Stockholm, Ogilvy Paris and BBDO New York, and has worked with clients including Louis Vuitton, AT&T, Bacardi, PepsiCo, Dove Beauty, Footlocker, Ikea and many more.

“Joining the Virtue team at this exciting time is a no-brainer,” said Mogren. “With the agency model changing, Virtue has positioned itself uniquely in the industry providing them with the creative opportunities and briefs most agencies wish for.”

Added Dominique Delport, president of international and global chief revenue officer, Vice: “Virtue is growing because of the phenomenal talent wanting to join and willing to transform the industry with us. Rob, Krystle and Simon are leaders and standout creatives that impact our industry as a whole.”

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