Great Eastern's fitness activation for women enters Singapore Book of Records
A fitness event held for women by Great Eastern has entered the Singapore Book of Records after close to 600 women turned up for the event.
The Singapore-based insurer, with the help of its creative agency Blk J, held the first nationwide all-women Individual Physical Proficiency Test (IPPT) to help women understand their fitness levels and take proactive steps to plan ahead for their long-term physical health.
Great Eastern also wanted to use the event to promote its upcoming annual Great Eastern Women’s Run (GEWR).
The Great Eastern women’s IPPT was designed to be the same three stations as the men’s IPPT, which consists of sit ups, push-ups and 2.4km run. The men’s IPPT is widely used as a gauge of fitness in Singapore, and is used in the military and police forces.
Singapore-based influencers like Rockstar Fit founder Natalie Dau, Nike master trainer Wany Misban and Shape fit girl Roxanne Gan, led the session.
“With this new initiative, we have once again upped the ante to provide ladies an additional opportunity to better understand their body in their fitness journey,” said Keith Chia, the head of group brand and marketing at Great Eastern.
“It is also very exciting for us to continuously witness how this community of women from all walks of life and fitness levels grow stronger – running, training and living better.”
