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Bricks and Mortar Retail Marketing

Disney hits the Target with ‘shop-in-shop’ store experience

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By John Glenday, Reporter

August 26, 2019 | 2 min read

Disney has moved to expand its physical store footprint further by teaming up with US retailer Target to offer a ‘shop-in-shop’ store experience within 25 outlets.

Disney

Disney hits the Target with ‘shop-in-shop’ store experience

Launching on October 4, the experiential retail and merchandising tie-up will be augmented by a Disney digital experience with a further 40 Target stores set to join the programme by October 2020.

Target chairman and chief executive Brian Cornell commented: "With a shared focus on families and unwavering commitment to our guests, we are excited to evolve our relationship with Disney to bring ease, convenience and joy to more families and fans with unique and differentiated retail experiences that can only be created through our two companies.

“We believe the combination of Disney's unmatched entertainment and storytelling with our omni-channel retail platform will create inspiring and unique experiences for our guests.”

Bob Chapek, chairman of Disney Parks, experiences and products added: "Our products help fans and families live the magic wherever and whenever they want and we know the way consumers shop for those products is changing—so we're making the magic easier to access than ever before through this collaboration that will bring Disney store magic to Target stores."

Each location will offer a range of exclusive Disney, Pixar, Marvel and Star Wars-branded merchandise over around 750sq ft of floor space strategically placed adjacent to kids clothing and toys.

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