‘Challenger’ bank N26 appeals to transparency wishes of millennials and Gen Z

N26's 'Loved For' campaign

N26 calls itself a ‘challenger’ bank, and aims to appeal to younger generations seeking transparency in the financial world. It’s ‘Loved For’ out-of-home (OOH) campaign highlights the reasons this generation should love banking with N26.

The ads take a fun approach to finance, with a diverse series of younger people who show their love for the bank in quirky ways, like a woman wearing a clear space helmet with the tag “Loved for Transparency – no hidden fees” or the woman with a bejeweled motorcycle helmet with “Loved for Security – lock your card instantly”.

The brand stated that featuring ‘love’ in the campaign was important since it is a bold statement to associate the word love with banking – two words that are rarely associated together. Love, it said, also allows N26 to connect with millennial and Gen Z consumers in a more human way.

Each ad highlights a specific feature of N26 that users love – transparency, getting paid up to two days early and security.

"Transparency is one of the key drivers at N26, whether it's about eliminating hidden fees, providing real-time notifications and spending limits that users control, or even the sleek app design," says Nicolas Kopp, US chief executive officer, N26 Inc. "We understand the pain points that customers have experienced with traditional banks and work to solve them with a fast, easy and even enjoyable banking experience all from your smartphone."

The OOH campaign starts in New York on subways, cabs and buses, then will be followed by San Francisco and Chicago, across a range of channels, as well as a program targeting students all wrapped up in the idea of mobile banking the world loves.

"We have some nice features in the US product that really work to empower all of our customers to live and bank their way. For example, we introduced a perks program that rewards people who use their N26 card to pay for their most loved subscriptions. That is just one way that we strive to complement our customers' lifestyles and everyday activities," Kopp added.

See the work by clicking on the Creative Works box below.

N26: Loved For

Added 26 August 2019
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