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Creative Royal Navy

Royal Marines campaign sees squadron stealthily capture pirates totally undetected

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By Imogen Watson, Senior reporter

August 24, 2019 | 2 min read

The Royal Navy has launched a recruitment campaign for its amphibious fighting force, the Royal Marines Commandos.

Marines

Marines

Giving new meaning to the Royal Marines’ long-running tagline ‘It’s a State of Mind’, the campaign illustrates the stealth that commandos must operate to overcome potentially deadly situations.

Created by Engine, 'Pirates' shows a unit of Royal Marines Commandos silently infiltrating a pirate camp.

Demonstrating the skilled ability of the fighting force, the team swiftly capture several of the enemy before the remaining pirates know what has happened.

In the style of a video game, a panoramic sweep shows how the Royal Marines completed their mission, totally undetected.

The film ends with the line, “You won’t see us coming. You won’t see us leave.”

Discussing the launch, Paul Colley, head of marketing at Royal Navy commented: “This film showcases the stealth required during certain operations, and serves to highlight there are many facets to the “state of mind” needed to become a Royal Marines Commando. It also reinforces that as a Royal Marine, you can be more than you ever thought possible”

Adding to this, Orlando Warner, creative director, Engine Creative said: “The Royal Marines are famed for their stealth and effectiveness. Not only does this film highlight these qualities, it also requires participation from the audience to notice the details of the operation.

"In doing so, our target audience are already being vetted to see how observant they are, and whether they have the state of mind it takes to become a Royal Marine.”

Royal Navy: Pirates by Engine

By Royal Navy

Overall Rating 5/5

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