The World Surf League (WSL) is helping protect the oceans its surfers compete in through a collaboration with ‘Glowing Glowing Gone’ – a global campaign advocating for greater funding and action for coral reef conservation by highlighting the global danger signaled by fluorescing corals.
With the WSL’s commitment to leaving every place better than the organization found it, this campaign is focused on raising awareness around the crisis facing coral reefs, while taking action in French Polynesia to support local projects to restore these habitats.
The collaboration features a complete takeover of the Tahiti Pro Teahupo’o presented by Hurley surfing event branding to incorporate the exact colors of fluorescing corals. The customized range of “glowing” coral colors were specifically created by campaign partners Adobe and Pantone from imagery taken by The Ocean Agency in New Caledonia. The three colors, Glowing Yellow, Glowing Blue, and Glowing Purple, have been incorporated into all event branding, including the competition jerseys.
The ‘Glowing Glowing Gone’ campaign is a joint initiative between The Ocean Agency and UN Environment and includes some of the world's largest conservation organizations. The campaign is supported by Tahiti Pro partners Hurley, Jeep, Corona, and Red Bull.
In addition to offsetting the carbon footprint of the entire event in Tahiti, including air travel, the WSL is supporting Coral Gardeners, a youth-led non-profit organization that is actively restoring coral reefs in the area.
To promote the campaign, the organization also put up a digital billboard in New York City.
“We’re excited to both raise awareness for the plight of coral reefs around the world as well as support real impact in French Polynesia,” said Sophie Goldschmidt, chief executive of the WSL.
See elements of the campaign by clicking on the Creative Works box below.