Broadcaster Sky has extended its suite of branded channels with the unveiling of Sky Crime and Sky Comedy which will go live in October and February 2020 respectively.
The twin additions to its current programming stable will be made available to all existing Sky customers at no additional charge via both linear broadcast and on-demand, with viewers also able to access both channels via Now TV.
Unsurprisingly Sky Crime will focus its attentions on some of the more infamous examples of true crime to be committed in the US and UK with programmes such as Britain’s Most Evil Killers; Now Die and The Disappearance of Susan Cox Powell.
Sky Comedy will pull together hit US comedy shows from HBO, NBC and Showtime including a new series of Curb Your Enthusiasm, The Tonight Show and perennial favourites such as Will & Grace.
Both stations will join Sky’s existing channel portfolio comprising Sky One, Sky Atlantic, Sky Witness, Sky Arts, which sit alongside the broader services of Sky Cinema and Sky Kids.
In recent years Sky has built the UK's second largest advertiser by drawing its creative requirements in-house.