Global has secured the Tyne And Wear Metro outdoor advertising contract, one of the largest outside of London, in effect adding 36 million potential viewers to network.
The media and advertising company has added 60 stations to its remit after a competitive pitch, this includes four of the major city-center stations in Newcastle, Central, Monument, St James and Haymarket.
There are also plans to build 30 new premium digital displays at the largest stations. As the exclusive outdoor advertising partner, it reaches an annual footfall of over 36 million passengers.
Global now holds the outdoor advertising contracts for Metro systems in London, Liverpool and Newcastle. Nexus will help the group deliver relevant digital creative in realtime that is synced to travel schedules. Global will also handle 21 large format roadside sites previously managed by JCDecaux.
Metro services director, Chris Carson, said: “I’m delighted that we are working together with Global on our outdoor advertising contract. The new digital display screens will be an exciting development to our stations and will really add to the Metro customer experience.
“Full motion screens give our key stations a modern look and feel, creating world class station environments that surprise and delight customers. Effective advertising also generates vital revenue that we invest back into our services. I am looking forward to seeing some really exciting outdoor campaigns using this new technology on Metro.”
Mike Gordon, chief commercial officer at Global, said: “This is a fantastic result enhancing our ever-expanding digital estate and transport portfolio. This partnership with Nexus promises to create new and innovative opportunities for advertisers. We’re looking forward to working alongside our partner Nexus and advertisers to launch dynamic outdoor campaigns across one of the UK’s most creative cities.”
Global is on an outdoor acquisition spree having secured Primesight and Outdoor Plus just months earlier. It is now a significant player in the market, with an accompanying media company in audio to complement it.