Creativity

Hulu continues its ‘Sellouts’ campaign for the NFL season with Todd Gurley and influencer cat

By Kyle O'Brien | Creative Works Editor

August 19, 2019 | 3 min read

The ‘Hulu Sellouts’ campaign is about as transparent as advertising gets, showing athletes who will gladly ‘sell out’ for the money Hulu is giving them to promote the platform’s live sports offering. Now, a cat and a running back have been added to the mix.

In the weeks leading up to the official start of the NFL season, Hulu’s next phase of the campaign will star Los Angeles Rams running back Todd Gurley and a cat influencer.

The spot features self-proclaimed ‘cat dude’ Todd Gurley as the newest #HuluSellout along with the hottest cat influencer in the game – Mr Hulu Has Live Sports – who happens to have an official verified Instagram account of his own. In the spot, we see the cat in a football stadium set, playing and jumping for a ball. Pull out to see that the video is being watched by Gurley at home with a friend. The friend asks if Gurley is being paid by Hulu to make cat videos with “catfluencer” Mr Hulu Has Live Sports – who is watching the videos from his elaborate cat perch – to which Gurley replies, “Yup.” Gurley states he isn’t being paid anything, but Mr Hulu is raking in the dough. It ends with the cat and Gurley on a Hulu interview set throwing money and saying that Hulu has live sports.

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Mr Hulu Has Live Sports

Mr Hulu Has Live Sports stars with Todd Gurley in new spot

The 'Hulu Sellouts' campaign, which first debuted during NBA All-Star Weekend, continued with the US Women’s National Soccer Team, will air additional spots in September.

Hulu: Todd Gurley's Cat Mr Hulu Has Live Sports by Big Family Table

By Hulu

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