Hulu continues its ‘Sellouts’ campaign for the NFL season with Todd Gurley and influencer cat

The ‘Hulu Sellouts’ campaign is about as transparent as advertising gets, showing athletes who will gladly ‘sell out’ for the money Hulu is giving them to promote the platform’s live sports offering. Now, a cat and a running back have been added to the mix.

In the weeks leading up to the official start of the NFL season, Hulu’s next phase of the campaign will star Los Angeles Rams running back Todd Gurley and a cat influencer.

The spot features self-proclaimed ‘cat dude’ Todd Gurley as the newest #HuluSellout along with the hottest cat influencer in the game – Mr Hulu Has Live Sports – who happens to have an official verified Instagram account of his own. In the spot, we see the cat in a football stadium set, playing and jumping for a ball. Pull out to see that the video is being watched by Gurley at home with a friend. The friend asks if Gurley is being paid by Hulu to make cat videos with “catfluencer” Mr Hulu Has Live Sports – who is watching the videos from his elaborate cat perch – to which Gurley replies, “Yup.” Gurley states he isn’t being paid anything, but Mr Hulu is raking in the dough. It ends with the cat and Gurley on a Hulu interview set throwing money and saying that Hulu has live sports.

The 'Hulu Sellouts' campaign, which first debuted during NBA All-Star Weekend, continued with the US Women’s National Soccer Team, will air additional spots in September.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.