William Shatner is a pretty recognizable guy, both in face and voice, so the thought of him robbing a bank is fairly absurd. Which is one reason why Blockchain.com chose the Star Trek and TJ Hooker star to humorously promote its new cryptocurrency exchange, called The Pit.
Blockchain.com, a provider of cryptocurrency products, including a crypto wallet, has launched a global campaign to promote the Pit, which it claims is the fastest exchange of its kind the world.
A video starring Shatner is the centerpiece of the campaign, which takes aim at the poor user experiences some may have using other cryptocurrency exchanges in the market.
In the spot, Shatner and an accomplice would-be robber stage a bank hold-up to get cash. The unusually calm teller informs them that the way to really grow their portfolios would be through trading currency in The Pit.
While the bumbling thieves huddle and become visibly perplexed by what the teller suggests, Shatner shares that he tried trading crypto in the past but gave up because the exchange was so slow. His accomplice reminds him of the frustrations that came from being locked out of their accounts.
As the robbery falls apart, the screen fades to a text over that states “Don’t get held up, level up in The Pit.”
Shatner is actually a cryptocurrency investor himself, and is part of two firms, Solar Alliance and Mattereum.
The campaign is not only designed to build awareness of The Pit, but also to educate people about crypto, according to Haider Rafique, head of growth at Blockchain.
He said in a release: “After years of turbulence and hype, euphoria, and disillusionment, we’re at a stage where real-world applications of cryptocurrencies are having tangible impacts around the world. Campaigns that drive education, awareness, and that first purchase of crypto are vital to keeping this momentum moving forward and growing the community of crypto users.”
The digital campaign, 'Don’t get held up. Level up in The Pit,' was created by agency Oberland in New York – Blockchain’s first-ever creative agency.
Vote for the campaign by clicking on the Creative Works box below.