To deliver on their brief, Starcom and Epsilon have formed NovartisONE2 which will combine the expertise of both agencies with the healthcare marketing and media expertise of Publicis to inform a data-driven marketing strategy.
Taking effect from 1 January 2020 the account will encompass media planning, buying, data and analytics across 60 international markets.
John Sheehy, global brand president at Starcom Worldwide, says: “Just as Novartis seeks to re-imagine medicine, we too seek to re-imagine and transform how we deliver data-driven marketing strategies for our clients. Rooted in a data-led, digital-first approach, NovartisONE2 unites Starcom and Epsilon to deliver capability that is agile, collaborative and relentlessly focused driving business outcomes, along with delivering personalized experiences at scale for Novartis’ complex and evolving consumers.”
Starcom has served as the media agency for Novartis since 2010 with Epsilon joining the Publicis fold last month in a $4bn deal.