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Brexit Advertising

Led by Donkeys crowdfunds renegade anti-Brexit campaign


By John Glenday, Reporter

August 15, 2019 | 3 min read

A protest group renowned for reminding politicians about their past proclamations is crowdfunding £75,000 to finance a series of ‘alternative’ adverts communicating the dangers of crashing out of Europe without first agreeing to withdrawal terms.

Led by Donkeys

Led by Donkeys crowdfund renegade anti-Brexit campaign

Led by Donkeys is positioning the guerrilla campaign as a counter-reaction to a ramping up of rhetoric on the issue by the new UK government led by Boris Johnson by turning the past words of senior cabinet ministers against them.

Among those to be given adverse publicity are Vote Leave leader Michael Gove who is quoted as saying "I emphatically do not want to run the risks leaving without a deal would involve" while health secretary Matt Hancock’s own words also come back to haunt him with "We cannot guarantee that people will not die as a result of a No Deal Brexit".

Led by Donkeys said that the shifting positions on the issue shows that politicians cannot be trusted to ‘tell the truth’ in their adverts, so they must do it for them.

In a statement, the group wrote: “The last time Johnson and Gove ran an advertising campaign it was littered with lies, like their NHS red bus nonsense. Now they’re planning to spend tens of millions of pounds of our money on another propaganda push. Ministers fear a crash out No Deal Brexit could cause job losses, shortages of fresh food and medicine, an increase in organised crime and even death. We’re letting the public know because Johnson and Gove won’t.”

Each poster will outwardly give the appearance of an official government campaign, including prominent use of the government crest and logo, its true identity only revealed by an ‘actually led by Donkeys’ footnote.

Thus far the campaign has over £50,000 in confirmed pledges with six days still to go.

This follows a bid by Boris Johnson to blitz Britain with a £100m 'no deal' PR campaign.

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