Hearst Magazines restructures sales and marketing to simplify media buying


By John McCarthy | Media editor

August 14, 2019 | 4 min read

Hearst Magazines has restructured its corporate sales and marketing businesses to simplify media buying across its vast portfolio.

The magazine brand boasts 25 titles in the US and 300 international editions, including Cosmopolitan, Marie Claire, Elle, Bazaar, and Men’s Health.

However, company president Troy Young, accepted that "with the proliferation of distribution channels and choices today —print, digital, social and video— media buying has become increasingly complex."

Hearst Magazines UK gets a new CEO

Hearst Magazines restructure sales and marketing depts to afford easier media buying

“This new approach simplifies the process for advertisers and agencies, providing innovative solutions, first-to-market ad products and a seamless ad buying experience across all of our brands and platform," he said.

The restructure was prompted with the departure of Michael A Clinton who served as Hearst Magazines president, marketing and publishing director for nine years. With him retiring, the door opened to consolidate the sales and marketing functions to afford partner brands new ad solutions at scale across all of its audiences.

Coinciding with the restructure is a series of senior appointments.

Jeffrey Hamill has been promoted to the newly created executive vice president, chief media officer role which will give him oversight of corporate contract negotiations, pricing strategy and agency partnerships.

The publishers' former chief revenue officer Todd Haskell is now senior vice president, chief marketing officer while Tom Kirwan has been elevated to vice president, chief revenue officer of the recently created Hearst Media Solutions. He has taken on responsibility for corporate revenue across all platforms.

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Hamill, Haskell and Kirwan will report to the company’s new chief business officer who is still to be appointed.

Earlier this year it restructured its UK team. It reorganised its client services teams under new Hearst Solutions banners, shaking up its content offerings for brands.

Hearst says it reaches 146 million readers and site visitors each month. It claims to reach more than 73% of all women in the US.

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