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Firehaus #DrawALine in new campaign for UN Women UK

By Olivia Atkins, Branded Content Writer

August 13, 2019 | 2 min read

UN Women UK has selected Firehaus to handle its 2019 #DrawALine campaign.

The appointment comes following the agency's strategic support for the organisation’s upcoming #SameBoat fundraising activation with Anna and Cameron McLean, the first sister-brother duo to take part in the Talisker Whiskey Atlantic Challenge later this year.

UN Women is the United Nations' entity for gender equality and the elimination of violence against women. The original #DrawALine campaign was developed by JWT in 2017, which featured Benedict Cumberbatch, Billie Piper and Stacey Dooley raising awareness of gender-based violence.

The 2019 version of the campaign will seek to build a direct response element to drive donations.

"One in four women in the UK have experienced sexual or physical violence", said Interim executive director, Claire Barnett. "#DrawALine connects people into a global movement to end violence against women, starting today. It is the first step in a journey that converts outrage into action that will leave a lasting impact on the UK and the world.”

Firehaus founder and strategy partner Nick Barthram said; "If ever there was a worthwhile campaign to be part of, this is it. We’re delighted that our work to date on the #SameBoat project has been well received, leading to us being chosen to deliver #DrawALine for 2019."

To find out more about the campaign, visit UN Women UK.


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