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Jimmy John’s will buy a fan a house to promote its ‘Sandwich Delivery Zones’


By Kyle O'Brien, Creative Works Editor

August 12, 2019 | 4 min read

Sandwich chain Jimmy John’s is hosting a contest that will give away a home to a fan in one of the restaurant’s delivery zones so they can finally get a sandwich delivered.

Jimmy John's

Jimmy John's 'Home in the Zone' contest

A campaign to promote the ‘Home in the Zone’ contest shows the lengths Jimmy John’s fans will go to get a sandwich.

In one spot, a Jimmy John’s delivery person bikes up to a house with a white picket fence to hand-off an order to a rather nervous-looking couple. Shortly after the wife snatches the bag, the front of the house falls flat, barely missing the delivery person. Turns out, it’s merely a façade so the family can qualify for delivery within the zone.

“Jimmy John’s only delivers within five minutes of their stores to maximize freshness,” a narrator notes. “Which is great, unless you don’t live within five minutes of a Jimmy John’s.”

He goes on to announce that Jimmy John’s is buying someone a house in a Jimmy John’s delivery zone. Two additional executions show the excited family moving into their new home, provide more contest details, and direct viewers to read the commercial’s fine print, while assuring them this house deal is legit. It ends with the Jimmy John’s tagline: 'Because sandwich'.

The contest and national campaign, created in partnership with agency WorkInProgress, come on the heels of the company’s commitment to only deliver within five minutes of each of its stores — the ‘Sandwich Delivery Zone’ — in order to maximize freshness.

Jimmy John’s fans who live outside any of its 2,800-plus Sandwich Delivery Zones across the country will be eligible to enter the contest. The winner, who will be selected based on a written entry, will win up to $250,000 towards the purchase of a new home inside a Jimmy John’s Delivery Zone of the winner’s choice. The contest will run from 12 August through 4 October.

“At Jimmy John’s, we’re committed to 'freaky fast and freaky fresh',” said chief marketing officer, John Shea. “While that means we can’t deliver sandwiches to our customers who live outside of our Delivery Zones, we can deliver our customers to our sandwiches.”

In February, Jimmy John’s was the first chain to declare that it would never authorize third-party aggregators such as Uber Eats, DoorDash, and Grubhub to deliver its sandwiches, since those services don’t meet Jimmy John’s standards for delivery.

For customers who already live inside a Delivery Zone, Jimmy John’s will also be running a Sweepstakes where five winners will receive free sandwiches and free delivery for one year.

For more details on the contest, visit the dedicated webpage.

See the spots by clicking on the Creative Works box below.

Jimmy John's: Home in the Zone by WorkInProgress

By Jimmy John's

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