Copa90 unveils fashion lines inspired by England's top football clubs

Copa90 unveils fashion lines inspired by England's top football clubs

Copa90 is celebrating the return of the Premier League with the release of two T-shirt lines inspired by the clubs' most iconic moments. The move represents an effort to further monetise its audience with first-party product sales.

Moving further into fashion after Pride and Women's World Cup runs, the football brand has adopted illustrations created by YelraDoodles from the Copa90 Creator Network and ideas from fans of each of the 20 clubs.

The Players Collection and the Core Collection are available for sale from the Copa90 website and will help it diversify its income and get its brand into the real world. The Players Collection features 20 T-shirts referring to an iconic moment from each club, illustrated by a small motif on the chest. Fans were polled to find those top moments. Meanwhile, the Core Collection adopts the minimalist colourings of each of the top tier clubs.

Ross Whittow-Williams, Copa90’s chief operating officer, said: “We’re absolutely delighted to launch the new range which we feel encapsulates everything that Copa90 stands for. The Players Collection is Copa90’s home of iconic moments, with each design evoking the sort of passion that only football can provide, while creating waves of nostalgia as well. Choose the T-shirt to help you relive your team’s moment. If you know, you know…

“As for our Core Collection, it brings fans closer to football culture life in true Copa90 style. Self-expression is at the heart of modern fan culture, but it’s that connection to our club's colours which unites us. Redefine your support and enter the new world of football fandom today.”

The T-shirts are priced at £22 for the Players Collection and £20 for the Core Collection.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.