The Drum Awards for Marketing - Extended Deadline

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By Imogen Watson, Senior reporter

August 11, 2019 | 2 min read

Manchester United has had a tumultuous few years since the departure of its Godfather Alex Ferguson. As the Premier League season begins once more with Ole Gunnar Solskjær at the helm, the English club has joined forces with Adidas Football to spell out what makes the team so unique.

As the official sponsor of a number of football tournaments, including the FIFA World Cup, and a number of top football teams, Adidas has presented a three-part docuseries called the 'Fabric of Football' that delves into the heart of prestigious clubs.

While previous films in the series have focused on Arsenal and Real Madrid CF, the third and final film will provide fans with behind the scenes access to Manchester United.

'The Fabric of Football: Belief' listens to those who keep the English club's heart beating; academy players, fans, first-team players and staff, who all talk about what the team means for them.

Getting under the skin, hearing from its manager Gunnar Solskjær, top Premier League players Paul Pogba, Jessie Lingard and Scott McTominay and academy players Lee O'Connor and Nicky Butt, paint a picture from breaking into the academy through to pulling on the first team jersey for the first time.

Manchester United: The Fabric of Football: Belief

By Manchester United

Overall Rating 5/5

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