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New Balance tells the story of Liverpool FC forward Sadio Mané's shot at the big-time


By John McCarthy, Opinion Editor

August 8, 2019 | 2 min read

New Balance Football has told the extraordinary story of Liverpool FC forward Sadio Mané, who alone made the 500-mile journey from Senegal to France at the age of 15 for his first professional contract.

New Balance tells the story of Liverpool FC forward Sadio Mane's shot at the big-time

The content from the Liverpool FC sponsor and its retained global creative agency, Zak, shows how the prolific forward seized his opportunity. Turning up to a trial on a new continent.

Featured in the film are young actors who tell Mané's story. New Balance hopes the spot inspires youngsters by unravelling the Champions League winner's story.

The work, dubbed #Unreal, is being distributed across Mané's and New Balance Football’s social channels as part of a wider product-led campaign.

Vote for the campaign on The Drum's Creative Works.

New Balance: Unreal by ZAK

By New Balance

Overall Rating 4/5

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