Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

FEATURING

Speakers to be announced

After mag launch, Paddy Power pushes further into content with Joe ‘Liquid Football’ show

After mag launch, Paddy Power pushes further into content with Joe ‘Liquid Football’ show

Irish bookmaker Paddy Power has pushed further into the world of football content by partnering with online publisher Joe to run a long-form video and audio show called 'Liquid Football'.

After launching a "monster" mag called 'Pitch Invader' this week, Paddy Power has partnered with Joe to produce the show featuring TV presenter Kelly Cates alongside Jonathan Walters, Wayne Bridge and Steve Sidwell.

The latest 'Joe Presents' output, following Swanny’s Cricket Show, House of Rugby, Boys Don’t Cry, and TKO, was brokered by MediaCom and will be recorded weekly in Joe's London studio. It will explore "every facet of modern football and shared dressing rooms with those making headlines week in, week out in the Premier League".

[More: Paddy Power unveils free football mag: 'You can do incredible things in print']

Simon Clancy, Liquid Football lead producer and head of programmes at Joe, said: "Football has been Joe's heartland from day one, and this show is yet another step in underlining our dedication to the best in football content and journalism. In our lead host - we’ve signed the best in the business in Kelly Cates - a hugely renowned and admired broadcaster who will tie the show together like no one else can. Put simply, there is nothing out there right now like Liquid Football and we have a real dream-team at the helm”.

The show premiered on Wednesday 7 August.

Paddy Power marketing director Michelle Spillane, added: “It is fantastic for Paddy Power as it allows us to bring our brand to football fans through Joe’s multiple digital and social channels with a brand new show that will be dripping with insight, sharp wit, and agenda-setting football chat."

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.