Marketing company, Cherry London, known for delivering ground-breaking strategic partnerships, has welcomed industry heavyweight Mark Stevenson as its new managing director.
Stevenson is a multiple award-winning commercial leader with previous experience on the client, early stage ‘start-up’ and agency side. He has led multi-year and multi-million-pound commercial sponsorship programmes, developed one of the most successful customer acquisition and retention programmes of all time, and significantly improved the commercial performance and efficacy of the brands and companies he has represented.
Stevenson has also built several game-changing propositions in the UK Telecoms market, including launching the iPhone and making O2 the UK’s No1 Telecoms brand. It was while he was at O2, that Stevenson first met the Cherry London team.
Tamara Gillan, Cherry London's CEO and founder said, "Mark is an excellent leader and relationship builder, that has been responsible for developing and delivering some of the biggest and commercially successful, game changing Partnerships in UK Corporate history.”
Stevenson said, "I am thrilled and excited that my new role at Cherry London, provides me with the opportunity to work with ambitious brands that recognise the value of partnerships.”
Stevenson's appointment to the senior leadership team arrives following Cherry London's recently launched The WealthiHer Network, which represent major financial companies, such as JP Morgan, Barclays Private Banking and HSBC Private Banking, among others.