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RGA Marketing Gender Equality

Video series sees Melinda Gates recruit a band of comedians to call attention to gender inequality


By Kyle O'Brien, Creative Works Editor

August 6, 2019 | 3 min read

Melinda Gates, Sarah Silverman Maya Rudolph and others refuse to wait 208 years for gender equality. That’s why this group of comedians, actors and activists has put together a video series calling out gender inequality in ‘Equality Can’t Wait.’

Melinda Gates

Melinda Gates calls attention to gender inequality

The campaign will launch with Melinda Gates’ Pivotal Ventures organization, and notes that it was inspired by a recent World Economic Forum blog post, which projected that, at the current pace of change, it will take the United States another 208 years to achieve gender equality.

Created in partnership with R/GA Chicago, this campaign kicks off today (6 August) with a video series that explains why 208 more years of inequality is ‘No Joke.’ With Natasha Lyonne directing, several high-profile comedians and actors, including Sarah Silverman, Maya Rudolph, Carol Burnett, Uzo Aduba, Ilana Glazer, John Mulaney and others, joined in the effort to urge people to action and draw greater attention to the need for gender equality in our lifetime.

While the subject may be no joke, the delivery of the message by some very funny people can elicit laughter as well as enlighten.

“Why is it that I can order a bag of dick-shaped gummy bears with same-day delivery but I have to wait 208 years for gender equality,” says Silverman in the video.

“Sure, it’s bad for humans, but pandas only live about 20 years, so that means 26 generations of pandas will live and die before we finally see a female panda president,” jokes Fred Armisen.

The videos are live on On the website, people will also find more information and details on how they can take action in their own lives to accelerate progress. The campaign continues on Facebook and Instagram (@EqualityCantWait) and on Twitter (@EqltyCantWait).

Gates wrote a USA Today op-ed on the topic in June.

See the films by clicking the Creative Works box below.

Equality Can't Wait by RGA

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