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LAB appoints Mark Parsonage as first chief technology officer as it looks to next phase of growth


By Chris Sutcliffe, Senior reporter

August 5, 2019 | 2 min read

With 22 years’ experience in technology roles, Parsonage’s previous positions include Head of IT Operations at Camelot and Head of eCommerce Development at BT Expedite.

LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has today announced the appointment of Mark Parsonage as its first chief technology officer, as it looks to its next phase of growth.

With 22 years’ experience in technology roles, Parsonage’s previous positions include head of IT operations at Camelot and head of ecommerce development at BT Expedite.

In his new role at LAB, Parsonage is tasked with leading the agency’s technology offering and scaling its processes, as the business continues to grow. He will develop and implement appropriate best practice approaches to software delivery as well as rethinking the way in which the agency selects architecture and technology solutions.

Parsonage will collaborate with LAB’s development team leads, as well as working closely with the agency’s other department heads, to help deliver industry-leading work for clients.

He will report directly to LAB’s CEO, Jonny Tooze.

Parsonage said: "I’m delighted to be joining LAB as CTO. This newly-created role represents a rare opportunity to really have an impact and help shape the business. I’m looking forward to working with the development team, and to supporting them in their continued success."

Tooze added: "Mark is a truly authentic leader who is totally focused on achieving success by supporting others to be the best they can be. He has a wealth of amazing experience working in and leading software and technology teams. We’re thrilled to welcome him as our first CTO.”


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