Global brand and marketing leader for EY, John Rudaizky will chair the judging panel for The Drum Agency Business Awards UK 2019.
Rudaizky will lead industry experts from Sky, Creative Equals, Ebiquity, Fawnbrake, ISBA and BJL Group to celebrate the very best run agencies in the UK.
Creativity has been and always will be the differential in building brands," says Rudaizky. “We just have more tools to inspire our audiences,” he explains. “It’s that combination which makes it as exciting as ever, yet also the need to adapt and truly harness technology.”
Clients want to know that the businesses they depend on for advice, are well managed in their own right. Rudaizky wants to see high impact storytelling, harnessing relevant data and technology entered into these awards,
“In today’s world combining lateral creative thinking applied across different channels and technologies is clearly the pathway to the future,” he explains.
“That often takes the powerful collaboration of left brain and right brain thinkers. I think it would be good to award those agencies that harness the power of technology to achieve extraordinary engagement and impact - smart experiences.”
However, he still firmly believes in the power of ideas whether low tech or high tech.
He adds that at the core of it, agencies should get the recognition they deserve for the contribution they make to building brands and driving growth through the unique gift of creativity.
“The playing field has no doubt changed with broader ways to engage with different tools through technology. The recognition that agencies gain with these awards is essential in inspiring not just those in agencies today, but the next generation of talent to want to stay and join an agency."
Rudaizky also wants to see better use of agency innovation strategy to mix up the talent being brought in to solve the new communications and engagement challenges. “In the end, each time a client decides to use an agency, they are looking for confidence - confidence that this is the agency to achieve their ambitions.”
At EY, Rudaizky has been at the forefront of driving the company’s brand, media and digital channels. He leads brand and marketing at EY as it goes through its own transformation with technology and data. Aside from 270 000 people, EY now uses around 2,000 bots.
Prior to EY, Rudaizky was one of the pioneers of the integrated holding company model at WPP, leading the FTSE marketing services for Vodafone and GSK. He also started his own ‘storytelling’ agency after leaving Saatchi & Saatchi, where he was managing partner across multiple award-winning clients.
He has also been a regular panelist speaker for The Economist, AdWeek and LinkedIn and is a member of the Wall Street Journal chief marketing officer Council and Marketing Group of Great Britain.
Make sure you submit your entries before September 11. The Drum Network members will recieve two free entries.