The Drum Awards Festival - Official Deadline

-d -h -min -sec

Advertising LGBT

Advertisers shun Polish newspaper following ‘LGBT-free zone’ sticker stunt


By John Glenday, Reporter

August 2, 2019 | 2 min read

Major companies ranging from software brand Squarespace to lingerie retailer Bravissimo have pulled their advertising from a right-wing Polish newspaper after it distributed offensive stickers marked ‘LGBT-free zone’ to its readers.


Advertisers shun Polish newspaper following ‘LGBT-free zone’ sticker stunt

Gazeta Polska drew heavy flak from the business community for its stunt after it was brought to international attention by the Stop Funding Hate social media campaign.

On 24 July the paper distributed discriminatory stickers featuring the Pride rainbow flag scored out by large black ‘x’ along with the words ‘LGBT-free zone’ in Polish. Subsequent outrage has seen several advertisers sever links with the title, including Bravissimo which was still appearing on the titles webpage as a display ad.

In an email, to Pink News, the lingerie retailer wrote: “We want to reassure you that we haven’t chosen to advertise with this particular publication and we wouldn’t want our adverts to be shown on a website that could potentially offend our customers.

“We hope you will find it reassuring to hear that we will remove this from this website as soon as possible.”

The paper may now face criminal action over its stance Pawel Rabiej, Warsaw’s openly gay deputy mayor, pledging to make a formal complaint to the prosecutor’s office.

Stop Funding hate has previously targeted the Daily Mail and Daily Express, accusing both titles of propagating racism.

Advertising LGBT

More from Advertising

View all


Industry insights

View all
Add your own content +