Global consumer electronics company TCL is challenging fans to upload user-generated content with its ‘Born a Legend’ campaign and contest.
Between August 1 and September 29, consumers are encouraged to upload short videos to their own social media sites and/or the TCL website with the #BornALegend hashtag, showing the world how they are a “legend in everyday life”. The campaign is meant to spur the production of more user-generated content and give fans a chance to showcase their work, and there is prize money to be won.
TCL will select the best videos and put them forward to a further stage where fans from around the world will be able to vote for their favorite videos. The three pieces with the most votes will be announced as the overall winners on September 30 and the top submission will be rewarded with a prize of $10,000.
"I am thrilled to be kicking-off our global campaign and I hope our passionate consumers and employees will join the fun and participate," said Eileen Sun, chief marketing officer, overseas business group of TCL Smart Device Group. "At TCL, we always strive to inspire everyone to be true to their dreams, keep pushing themselves, and be their own legends. I believe this spirit will help people throughout their lives and in whatever they do."
Founded in 1981 in China, TCL is a major player in the global TV industry, operating in over 160 markets. In 2018, it was ranked second in the global TV market. The company specializes in the research, development and the manufacturing of consumer electronics products ranging from TVs, mobile phones, white goods, audio and smart home products.