ORM hosts hackathon to revolutionise housing associations

By Olivia Atkins | Branded Content Writer



The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

August 1, 2019 | 3 min read

ORM organised its first People Innovating to Change Housing (PITCH) hackathon in June 2019, at Microsoft’s Reading UK offices.

The purpose of the event was to find fast, collaborative ways to innovate on digital initiatives for housing associations. The idea for the hackathon came from ORM's client, Moat, after finding a gap in the sector for innovation.

Mark Rogers, Moat's director of business transformation, said: “We’d seen similar events that ORM had been part of and thought this was something that could really help our sector. After working collaboratively with ORM on our own digital transformation project, we knew how agile they could work and believed they were the right partner to run a hackathon for housing associations.”

Some 30 people from six different housing associations attended the PITCH event to work on pre-selected challenges that had been set by industry experts. Participants came from Saxon Weald, The Guinness Partnership, Worthing Homes, Paradigm Housing, Home Group and Moat.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Peter Paterson, ORM's director of client engagement said: “Hackathons are perfect for the housing sector, as it allows the industry to come together and work on common issues in a short amount of time. By taking a range of skilled people – from subject matter experts, to developers, designers and strategists – out of their every day role, the teams were able to produce rapid prototypes that solved actual sector problems in just 8 hours, that just wouldn’t happen in their normal environment.”

The event was a huge success; after eight hours of hacking, four teams presented their business cases and prototypes to the panel of judges – made up of senior representatives from Saxon Weald, The Guinness Partnership, Moat and ORM.

Lizzie Lawson, ORM's senior strategist was on the winning team, that created a prototype of an app or widget that allows residents to report on different grounds maintenance issues. Housing associations receive numerous calls a week from residents on issues regarding their estates, often with the same problem being reported multiple times.

Lawson said: “I was honestly a bit apprehensive turning up for the event, as I didn’t think one day was going to be long enough to create anything tangible. Yet, the enthusiasm and determination of my teammates was great to see, and it just goes to show how limited time and the pressure of a hackathon environment gives a focus for creativity and innovation.”

Content created with:

ORM’s brand purpose and values are brought to life through our work and our people. Our purpose is to help our clients achieve digital freedom. For brands to adapt to changing customer behaviours and technology evolution, they must be digitally mature to remain relevant and succeed. We believe by giving brands more freedom and control over their digital strategy and product roadmap, we can help them with the following:

Find out more


Industry insights

View all
Add your own content +