Digitalbox, owner of satirical news website The Daily Mash has formed a partnership with UK comedy platform NextUp to distribute its short-form video content via its website and social media following.
Describing itself as the ‘Netflix of UK Stand-Up’ NextUp operates a global subscription-based video-on-demand portal specialising in stand-up comedians and will benefit from significant new audiences as a result of the tie-up.
In exchange, the Daily Mash will gain a new video advertising revenue stream to complement its written output.
James Carter, chief executive of Digitalbox said: “The variety, and very funny content that NextUp will provide can vastly increase the level of video consumption by The Daily Mash audience. As well as offering this audience more to enjoy, we can also create a new revenue stream in terms of video advertising. We are delighted to be in partnership with NextUp and to help them grow their business.”
The Daily Mash is credited with generating 3.5m visits per month and has accumulated over 900,000 Facebook followers, by bringing levity to current affairs.
DigitalBox acquired The Daily Mash in February for £1.2m.