Technology Digital Advertising

25 years of digital ads: hear Adobe, Grab, Mediacom & Twitter debate the past and future of digital in APAC

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By Charlotte McEleny, Asia Editor

August 1, 2019 | 3 min read

To mark the judging day for this year’s Drum Digital Advertising Awards APAC, we’re hosting a panel of industry leaders to discuss this year’s theme ‘25 years of digital advertising’.

25 years of digital ads: hear Adobe, Grab, Mediacom & Twitter debate the past and future of digital in APAC

25 years of digital ads: hear Adobe, Grab, Mediacom & Twitter debate the past and future of digital in APAC

It has been 25 years since the first digital banner ad was served. While the Asia Pacific region has adopted digital advertising at varying speeds, it’s important to take stock of where we’ve been and where we are headed.

The Drum has brought together some of the APAC industry’s leading voices to discuss what 25 years of digital advertising have taught us, and where the industry is heading. Join us for the free breakfast event on 15th August 2019 in Singapore, hosted in partnership with venue partner Twitter.

Speakers for the panel include Twitter’s head of Client Solutions for SEA, Tina Pang, Grab Ad’s regional head of partnerships and strategy, James Sampson, Mediacom Singapore chief executive officer Vivian Yeung and Adobe head of AdCloud APAC, Philip Cowlishaw.

The Drum Digital Advertising Awards Asia Pacific is being held for the third year on 4th October 2019 at the JW Marriot in Singapore. The event is being held in partnership with Adcolony, OpenX, Telaria and Unruly.

Technology Digital Advertising

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