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Creative Work of the Week: Lenovo takes security seriously with Sony hack docuseries


By Kyle O'Brien, Creative Works Editor

July 31, 2019 | 2 min read

Cybersecurity is a huge issue for the world, and apparently also for The Drum’s readers, who overwhelmingly voted Lenovo’s three-part docuseries on the Sony Pictures hack the Creative Work of the Week.

Olivia Munn

Olivia Munn for Lenovo's docuseries

In ‘The Fallout: A Real-World Cybersecurity Story’ narrator Olivia Munn, an actor and tech investor, takes viewers through a behind-the-scenes look into the Sony Pictures hack of 2014 by the group Guardians of Peace. The series shows how the hack changed the awareness of cybersecurity hacks and the need for companies to be vigilant about their security.

Lenovo worked with California agency The Woo to create the cautionary tale intended to spark conversation around data security and remind companies to stay ahead of dangerous breaches. The branded content series features a timeline showing three aspects of the Sony hack – the threat, the hack, and the fallout. Lenovo interviewed people who were on the front lines when it happened, who told the inside story of what it was like to be there the moment it all went down, along with cybersecurity specialists from around the US and even some hackers who told their perspective on the hack.

Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.

See the work by clicking on the Creative Works box below.

Lenovo: The Fallout: A Real-World Cybersecurity Story

By Lenovo

Overall Rating 5/5

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