Sharks Beer Marketing

LandShark Lager adopts sharks to raise awareness during Shark Week


By Kyle O'Brien, Creative Works Editor

July 29, 2019 | 3 min read

Shark Week is must-view TV for many people during the summer, and the programming helps raise awareness of the dangers facing sharks and their habitats. LandShark Lager is jumping into those waters this week to help with that awareness for the ocean predators.


LandShark Lager is helping sharks during Shark Week

LandShark is teaming up with global conservation activists at Shark Angels to aid in the group’s efforts to educate and provide awareness to the biggest issues facing sharks and their ecosystems today. LandShark has adopted 100 sharks through Shark Angels. The organization lets people and companies adopt a shark species to raise money and awareness of the critical issues sharks face.

LandShark flyer

“We are beyond thrilled to have LandShark partner with us in order to further our mission and help drive the movement to save sharks and our oceans,” said Jamie Pollack, Shark Angels executive director. “This donation will be used to further our educational programs and help empower the next generation of shark ambassadors around the world.”

To bring a shark experience to life - the island-style lager is offering fans an opportunity to visit Jimmy Buffet’s Margaritaville and swim with sharks. Six participants will win an all-inclusive trip to Margaritaville Resort in Hollywood, Florida for two nights, leading up to a real shark dive.

“We created an opportunity to bring fans of our island-style lager to our spiritual home in Margaritaville and experience the island life for themselves with the Shark Dive sweepstakes,” said Derek Mauk, senior brand director at Anheuser-Busch. “Beyond this experience, we wanted to demonstrate our commitment to shark conservation through our new partnership with Shark Angels.”

Fans should text SHARK to 78896 for a chance to win now through August 24, with the trip set for September 12-14.

Sharks Beer Marketing

More from Sharks

View all


Industry insights

View all
Add your own content +