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R/GA marks Apollo anniversary with Google ‘visual stories’ Moon shot celebration


By John Glenday, Reporter

July 26, 2019 | 3 min read

R/GA London has partnered with the Smithsonian, the world’s largest museum and research institution, to boldly venture into digital space with a sequence of custom visual stories celebrating the 1969 Moon landing.

R/GA London

R/GA marks Apollo anniversary with a ‘visual stories’ Moon shot celebration

The sequence of curated Accelerated Mobile Pages have been compiled by the agency in partnership with Google Arts & Culture and is now available via Google search in the US, with further international rollouts planned in due course.

Marking the Moon milestone the informative piece can be found under the newly launched ‘visual stories’ platform which structures curated search content in a far more interactive and visual format than the standard list of links.

Andre Le Masurier, chief creative officer R/GA EMEA commented: “We’re delighted to have been able to collaborate with such an iconic institution such as The Smithsonian, to bring to life their incredible archived content on one of mankind's greatest achievements, through a new and innovative Google search platform. For R/GA to be associated with the 50th anniversary of the moon landing through Google search, is exactly the type of legacy work that we want to create for our clients, as we strive to pioneer a more human future.’

To access this content users simply need to enter a moon-related query such as ‘Apollo 11’ via their mobile device to be presented with a sequence of full-screen interactive stories concerning the mission complete with videos, photos and detailed information supplied by the Smithsonian.

The Smithsonian has gone moon-mad for the 50th anniversary of the first manned landing on the satellite, having previously created an AR app to virtually whisk people to the surface of the orbiting ball of rock.

Find out how other brands and agencies marked the anniversary in this Creative Works special.


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