B2B specialist agency Doremus has named Joe Rivas chief executive of its global operations.
The hire comes as Rivas concludes his service as global president of technology and B2B at VMLY&R, a global brand experience agency founded in 2018 that uses technology, creativity and culture to connect brands across continents. Rivas has more than 25 years of experience servicing clients such as Dell, Accenture, Xerox, Office Depot and Colgate-Palmolive.
In 2016, the agency's president and chief executive Howard Sherman announced that he was resigning after 12 years within the business to lead Good360, and that Doremus was to be led by an executive leadership team.
As chief executive, Rivas will oversee the Doremus group of companies worldwide. ”It's an honor to join a brand and team with such amazing history and pedigree as Doremus, an agency which has long been associated with being a bellwether for B2B strategy and creativity,” he said.
Doremus is Omnicom's B2B specialist, a full-service marketing agency with offices in New York, San Francisco, London, Frankfurt, Beijing, Hong Kong, and Shanghai, making Rivas a perfect fit for the position. "Joe is an innovative and transformative leader, which combined with his strategy background and hands-on leadership experience across multiple global brands, make him the ideal choice to lead Doremus globally," said Omnicom advertising collective chief executive officer James Fenton.
“B2B is an area of marketing that is still largely misunderstood and saddled with perceptions that the work is often uninspired, when in fact the opposite is true,” said Rivas.
“Not only is it a space that is growing in terms of year-on-year client investment, it is producing some of the most provocative and inspiring work in our industry. And with Doremus now positioned as Omnicom's B2B Experts, we have an incredible opportunity to bring new thinking to the B2B space, with ideas that continue to drive real, tangible value for our clients' brands and businesses."