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Taylor Swift Marketing

Capital One signs multi-year partnership with Taylor Swift


By Kyle O'Brien, Creative Works Editor

July 26, 2019 | 3 min read

T-Swizzle is becoming the face and soundtrack for Capital One for years to come. Taylor Swift and Capital One have signed a multi-year partnership which will see the pop star give special access opportunities exclusively for Capital One customers and more.

Taylor Swift

Taylor Swift for Capital One

The financial-musical pairing launches with the release of a new television commercial highlighting the Capital One Savor card, which allows customers to earn unlimited 4% cash back on dining and entertainment purchases.

The spot features Swift and her song Me! from her new album Lover. It shows Swift as a bumbling diner server as well as a clumsy bartender and alludes to another hit, Shake it Off. It’s designed to highlight how the Savor card rewards customers for going out with friends and family.

To celebrate the new partnership and the 23 August launch of Taylor Swift's seventh studio album, Lover, Capital One will offer its cardholders the opportunity to pre-order an exclusive album bundle that includes a digital Standard Edition of Lover and a one-of-a-kind Taylor Swift t-shirt. Capital One cardholders can pre-order this album bundle by visiting

"We are beyond thrilled to begin this partnership, as we know our customers are passionate about unforgettable entertainment experiences like those Taylor Swift consistently creates for her fans," said Marc Mentry, chief brand officer at Capital One. "Capital One is always looking for ways to give our customers the best, most exclusive access and this partnership with Taylor Swift will allow us to do that."

Vote for the spot by clicking on the Creative Works box below.

Capital One: Savor Card

By Capital One

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Taylor Swift Marketing

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