The 'One Year to Go' campaign marks what the broadcaster says will be the biggest ever digital Olympics, looking to promote its stewardship of its first summer Games.
As the 'Home of the Olympics across Europe', the media brand is positioned to keep viewers in the loop on TV, video streaming, online, social and through the Eurosport Player throughout the games.
George Aivazoglou, vice president of marketing at Eurosport, said: “Our new campaign, which will run across all Eurosport screens, integrates our distinctive manga-inspired creative identity and serves to remind fans than in one year’s time Eurosport will be the destination to live the Games like nowhere else.
“Eurosport’s year-round multi-sport coverage extends to showing more than 70% of the Summer Olympic sport disciplines and the ‘Road to Tokyo’ campaign will extend to all Olympic sports featured on Eurosport from now until the Games begin.”
JB Perrette, president and chief executive of Discovery International, added: “Our Olympic Games journey started with PyeongChang 2018, where our unique approach to the Games brought record viewership, reach and engagement across Europe. For Tokyo 2020, Discovery’s ambitions are even greater. We are committed to offering fans the most innovative and in-depth digital Olympics ever across Europe, delivered at a scale that has never been seen before.
“Particularly in this global geopolitical environment, the Olympic Games will once again reaffirm why it is the biggest and most breakthrough event in the world. Whether you are a viewer, fan, distribution partner or marketer, the Olympic Games remain one of the few true moments of global togetherness and Discovery will bring this to life with the stories that make a cultural connection and engage millions of passionate sports fans across Europe.”
Earlier this year, the sports broadcaster celebrated its 30th birthday, with Boris Becker, John McEnroe and Ronnie O'Sullivan among those paying tribute to the brand.