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GoFundMe Marketing Can Change the World Advertising

GoFundMe partners with Indigenous for 60 Second Docs series highlighting human triumphs


By Kyle O'Brien, Creative Works Editor

July 24, 2019 | 3 min read

Indigenous, which produces the popular 60 Second Docs series, has partnered with GoFundMe to create a series of short documentaries highlighting life-changing human interest stories, the first of which features a 13-year-old girl who makes prosthetics for children.

Glitter Girl

'Glitter Girl' highlights Jordan Reeves' GoFundMe campaign

Social fundraising platform GoFundMe partnered with the production company to celebrate humans doing good things in their communities.

The first documentary in the monthly series is called ‘Glitter Girl’ and it follows the story of Jordan Reeves, 13, of Columbus, Missouri who was born without a left hand. Instead of seeing it as a disability, used it as an advantage in her pursuit of advancing the world of product design. Reeves started a GoFundMe to support her non-profit, Born Just Right, that helps disabled kids gain confidence by designing fun new products to celebrate their limb differences – such as her own glitter cannon that attaches to her arm.

The partnership allows 60 Second Docs to reaffirm its commitment to sharing stories of the world’s most interesting and unusual characters with the added benefit of highlighting causes where audiences can make a direct impact. All the subjects will be sourced from burgeoning GoFundMe campaigns that focus on helping a broad community with the goal of driving visibility and ultimately fundraising to further support the campaign’s mission.

The documentaries will be distributed across 60 Second Doc’s social media distribution network and will link directly to the subject’s GoFundMe so inspired viewers can immediately take action to help the featured cause.

“Every day on GoFundMe, we see people are not only craving positive and uplifting content but also have a strong desire to help those who are making a difference in their communities,” said Rob Solomon, GoFundMe chief executive officer. “By working with 60 Second Docs, we are helping powerful stories on GoFundMe reach new audiences while inspiring others to take action and create change.”

“60 Second Docs has always done a great job of producing films that drive enormous awareness and engagement, often leaving audiences wanting to know how they can get involved. Now with GoFundMe, we are able to give our fans the opportunity to take direct action on behalf of some very worthy causes,” said Jake Avnet, chief operating officer of Indigenous.

See the work by clicking on the Creative Works box below.

GoFundMe: Glitter Girl by Indigenous

By GoFundMe

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