Modern Marketing

Volvo douses fire-risk vehicle fears with direct mail campaign

By John Glenday | Reporter

Volvo

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volvo article

July 23, 2019 | 3 min read

Volvo is to mount a direct mail campaign in the UK to alert the drivers of some 70,000 vehicles that their cars represent a fire risk.

The Swedish automaker is in the midst of a wider global recall affecting over half a million diesel vehicles identified as containing a plastic engine component which can ‘melt and deform’ or even catch fire in ‘extreme cases’.

Volvo douses fire-risk vehicle fears with direct mail campaign

The Swedish automaker is in the midst of a wider global recall

While insisting that failure would occur only ‘in very rare cases’ the manufacturer has begun the mammoth recall as a precautionary PR measure, noting that no instances of any injuries arising from the defect have been reported.

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To rectify the situation Volvo is writing to the owners of all affected models manufactured between 2014 and 2019 alerting them to the issue and offering a later fix but insists drivers can continue to use their cars as normal in the meantime – unless they note any problem such as an ‘unusual smell’.

A follow-up letter is promised in due course which would detail a long-term solution to the problem.

Volvo’s quick reactions contrast with the laggard response of household appliance manufacturer Whirlpool, which has belatedly mounted a £1m recall campaign five years after the issue first came to light.

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Volvo Cars is a Swedish vehicle manufacturer established in 1927 and headquartered on Hisingen, in Gothenburg.

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