Ex-Virgin group director Alex Tai joins Zest the Agency as CEO
Alex Tai, a former group director at Virgin, has taken on the role of chief executive at Zest the Agency, an integrated marketing and digital company.
Joining the Zest board, Tai brings a wealth of experience from his days building the Branson brand
Joining the Zest board, Tai brings a wealth of experience from his days building the Branson brand, including experience working with Formula 1 and Formula E as a director of special projects.
Tai said: "The company is positioning itself to be a leading integrated marketing and digital agency in London and the South East, but with a reach far beyond the M25 corridor."
Helen Banyard and David Gyertson will oversee day-to-day management having been promoted from their previous roles as marketing and digital leads respectively.
Gyertson added: "I've worked with Alex for two years now and can see the value that will come with him leading the business. His ambition, experience, and the network of connections he brings, combined with our focus on delivering real business success for our clients, is going to really drive this agency forward at pace."
Tai's Virgin role included oversight of the Virgin Galactic programme.
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