Twitter has named Gap Kim head of global business marketing.
Kim had been at Facebook for nearly four years previously, spending the last 10 months as WhatsApp's platform lead. Kim is now tasked with pitching marketers a competing California-based platform.
“There’s no platform more embedded in every day culture and what’s happening than Twitter," said Kim, "and in this day and age, that is a critical opportunity for marketers to make meaningful connections with influential audiences to grow their business and brand.
"I’m thrilled to join the Twitter team and find new ways to bring Twitter’s value to life for all businesses, big and small, across the world.”
Christine Cuoco last served as head of global business marketing. She now leads Twitter's global brand and content marketing team.
Prior to joining Facebook, Kim spent more than five years in Singapore working in various roles for Google, ultimately as the search giant's head of ads product marketing for Asia Pacific.
Kim will be based in San Francisco and report to Twitter's vice-president of marketing, Brad Ramsey.
The news comes as the platform is rolling out a redesigned desktop interface.