McDonald’s is the latest brand to ditch the global CMO role as Silvia Lagnado plans exit

Lagnado will step down from the role in October

McDonald’s will not refill the role of global chief marketing officer after its incumbent, Silvia Lagnado, departs the business in October, the company has confirmed.

Lagnado, who has been with the company since 2015 and also carried the executive vice-president title, announced her departure this morning (22 July). AdAge reported employees were informed via an internal memo from chief executive Steve Easterbrook; McDonald’s later confirmed the reports.

Global marketing at the company will now be overseen by Colin Mitchell, senior vice-president of global marketing and Bob Rupczynski, senior vice-president of marketing technology.

Mitchell was recently elevated into the position from the role of vice-president, global brand. He will report directly to Easterbrook.

Meanwhile Rupczynski was recently promoted from corporate vice-president of global media, CRM and digital merchandising. He will report to chief information officer Daniel Henry.

The new reiterated structure of the company’s marketing department is similar to Lyft’s, which is also in the process of passing the remit of the outgoing chief marketing officer down to two marketing vice-presidents.

Other brands to scrap their top marketing roles after a high-ranking departure this year include Uber and Johnson & Johnson.

McDonald’s did not disclose Lagnado’s reasons for leaving at the time of publication. The marketer previously served as chief marketing officer of Bacardi, which she joined after more than 20 years with Unilever.

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