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Indonesian ride-hailing app branches out with a new logo

Indonesian ride-hailing app targets regional growth with a new logo

Indonesia-based ride-hailing app Gojek has rebranded as it prepares to expand and diversify throughout Southeast Asia.

Rolling out from today (22 July) a new logo design takes the form of a simple ring encircling a dot that the company hopes will be interpreted in a multitude of ways be that a map pin, bullseye, a power button or a top-down view of a motorcyclist.

Gojek is looking to reflect its evolution to a ‘Super App’. It offers over 20 on-demand services, from transport to payments, food, logistics, entertainment and lifestyle.

Kevin Aluwi, co-founder of Gojek Group, said: “Today, we introduce a new brand that represents the evolution of Gojek from a transport company in Jakarta to a leading tech company in Southeast Asia.

“Gojek is now many things to many people - and our new logo reflects that. Even so, we remain committed to our founding principle and ethos of improving people’s lives through the use of technology.”

Gojek has built a family of three ‘Super Apps’ designed specifically for consumers, drivers and merchants; each of which will benefit from a new user interface and features such as a seven-day income summary for driver-partners.

Gojek has already launched in Singapore on the back of a January OOH campaign.

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