Hearing Australia has launched a new campaign to help Australians experience the power and wonder of sound.
The campaign, called 'Celebrates Sound’ and created by Landor, is part of the statutory authority’s promotion of its new brand identity after changing its name from Australian Hearing to Hearing Australia.
The campaign also includes TV, print and online ads, which all follow the theme that sound represents important times and places. For example, the sound of 'Sundays' or 'Holidays'.
Hearing Australia hopes the brand refresh will highlight its commitment to deliver better services to over 250,000 people and its focus on improving the hearing health of all Australians.
“This is an important step forward in promoting the importance of hearing and helping Australians,” said Kim Terrell, the managing director of Hearing Australia.
“The new branding is based on research involving over 1,500 people and will promote what Hearing Australia can do to help people discover, or rediscover, the sounds they love. Our clients are at the heart of everything we do and the changes we’ve made are a direct result of client feedback.
“We’re excited by our new identity and campaign developed by Landor which clearly represents our unique services and research capabilities, while positively celebrating one of life’s most important experiences – sound.”
In addition to changing its name, Hearing Australia also enlisted the help of AKQA to develop the experience design of the website.