The Louvre turns to Accenture Interactive to vamp up its digital strategy

Accenture Interactive transforms the Louvre's digital strategy to enrich visitor experience

The historic 18th-century art museum, the Louvre, is bringing its digital strategy up to speed with the help of Accenture Interactive.

A key tourist spot for tourists to Paris' iconic capital, the art museum brings in more than 10 million visitors a year.

In order to enhance the way these visitors are welcomed and to promote its collections through a complete review of the museum experience for the general public, academics, scientists, researchers and employees of the museum, the Louvre is to vamp up its digital strategy. The art museum has enlisted Accenture Interactive to drive the transformation.

The management consultancy will define the Louvre's strategic plan as part of a pro bono corporate citizenship initiative that's been in place for over 15 years.

Accenture Interactive has identified digital innovations to enable the Louvre to achieve its three key priorities; to enrich the visitor experience, to develop tools to help employees better interact with visitors while performing their work more efficiently and to enhance the knowledge sharing and exposure of its famous art collection.

Accenture has been providing expertise and resources to the museum since 2001 in areas that include strategy development, project management, technology innovations and experience design.

It is currently helping the Louvre to update its website and was behind the launch of a mobile app that used augmented reality for the Petite Galerie.

Discussing the digital revamp, Claude Chaffiotte, managing director for Accenture Interactive in France and Benelux, said: “The Louvre’s top management has placed visitors, employees, professionals and researchers at the centre of its strategic planning.

"Accenture Interactive, the Experience Agency, is helping the museum leverage the latest technological innovations to identify and implement a range of initiatives that can make the experience for each type of visitor to the Louvre as unique as the museum itself.”

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